Product Management
Product Strategy / Vision
Cross-functional Leadership
Computer Vision
AI / ML
Agile Delivery
Strategic Roadmapping
Stakeholder Management
People Management
Innovation Management
Lean Development
30-Second Profile
Senior product and digital innovation & development leader with 18+ years of experience across AgTech, retail, logistics, manufacturing, and robotics. Led end-to-end product work from discovery and prototyping to production and commercialization across mobile, web, API, SDK, and edge platforms. Built and coached cross-functional teams, owned roadmaps, and delivered AI/ML and computer-vision products in challenging industrial and operational environments.
Top Impact
- Leading product management in precision agriculture at Yara, serving farmers' need for efficient production by connecting them to Yara's digital precision-fertilization technologies.
- Managed IKEA's spatial computing platform (AI and AR), serving Android and iOS apps plus TypeScript SDKs, APIs, and backend services across IKEA's franchise network, delivering relevant AR features with scale and robustness.
- Innovated and product-led computer vision solutions (hardware, software, and embedded systems) for the offshore marine and subsea domain, introducing game-changing technology that transformed how marine construction work is monitored, inspected, and measured subsea and on surface.
- Provided functional leadership to an innovation team (10 FTEs), a startup engineering team (6 FTEs), and a product management team (5 FTEs). Established and embedded cross-functional teams across product and engineering, significantly improving collaboration across discovery, delivery, and operations.
- Researched, developed, and implemented machine vision and machine learning technologies in industrial manufacturing settings to strengthen inspection quality, improve manufacturing analytics for QA decision-making, and reduce defects.
Chronology
- 2023 - PresentYara · Senior Product Manager
- 2021 - 2023IKEA · Platform Manager (AR/AI)
- 2021AI in Motion · Head of Engineering
- 2018 - 2021Fugro · Product Manager (Computer Vision)
- 2015 - 2017Fugro · Product Owner (Computer Vision)
- 2013 - 2015Omron Microscan · Machine Vision Engineer
- 2012 - 2013Capgemini · Analytics Consultant
- 2008 - 2011Tata Steel · Principal Researcher
- 2004 - 2008Delft University of Technology · PhD Physics
Education and Credentials
Education: PhD Physics (Delft University of Technology), MSc Physical Chemistry (University of Gothenburg), MSc Chemistry.
Certifications: ISPMA, Kanban System Design, Certified Scrum Product Owner.
Languages: Dutch, English, Swedish.